Atlanta Real Estate Blog - Jarvis

If you asked me on any day before October 21st about Twitter, I would tell you what my opinion was:

"Twitter is a news feed.  It's great for news, PR and corporate entities.  It's not worth a Real Estate Agent's time to be on there unless they are researching opinions, ect. Interactions are weak, it's like having coffee pot conversations on the net.  Pretty useless interactions, good to have your blog automate postings to it."

I stand corrected today.  As of October 21st, Google & Bing have decided to INDEX twitter posts!

That doesn't mean you should go and sign up for Twitter without a plan just yet.  I wanted to give you a game plan.  Twitter just became relevant (to me) but it's still a place where time can be wasted in the bunches!

1. When you tweet use key words - Atlanta Real Estate for example- there's a new SEO component to tweeting.  I expect less relevant content and more keyword loading.
   
2. Be mindful of who you follow and who follows you - there's a blogroll of sorts - which essentially means that there are links that link to you and who you follow.  So if MadCrazyMan is following you, you may get a link on his page, but if you are following him... then guess what you might have a link back to him.  Think about a client viewing your twitter account and seeing a link to MadCrazyMan...
   
3. Start using #group functions - so you can be in all the relevant conversations.
4. Make sure your TWEETS are content based to maximize them - the now age old adage of bringing value. 
5. Twitter "Titles" have a huge impact now... what are Twitter Titles?  That's another post, but basically it's the first few characters of the tweet.  Ex: Twitter /Joshua Javis: This is the title that will get indexed...
6. For you twitter pros out there, you might want to take #5 into context and SCRUB your Retweets to be front loaded with the content you want indexed.
7. If you are lost, but want to get into tweeting, just bring content and be real, just like any other social media.
   
8. Tools like SocialOomph can help you schedule tweets so that it doesn't feel like spamming the network.
   

On Monday, my real estate office had an event called Callapalooza.  We had free food and sponsors put up prizes including a 42" TV.  The event was a great success in my mind and there was a buzz in the air.  We took some market share by doing this.  Let's not get too hung up on the fact that one commission check usually can buy two 42" TVs. 

AHA's!

An AHA! is where you are doing something or seeing something and you think "AHA! I've got it."  The "AHA" that the agenst got is that the PHONE WORKS (as long as you operate it properly). Several agents found out on Monday after being nearly forced to make phone calls that when you dial the numbers on the phone sometims someone will answer.  You can then talk to them about Real Estate and sometimes get business!!!

Out of 20 people we had 98 appointments! Many of those appointsments (mine included) were same day so folks could have been calling all day for more appointments!

What I love is that it shows what Keller Williams is SUPPOSED to be about!  20 competitor helping each other achieve their goals!