On Monday, my real estate office had an event called Callapalooza. We had free food and sponsors put up prizes including a 42" TV. The event was a great success in my mind and there was a buzz in the air. We took some market share by doing this. Let's not get too hung up on the fact that one commission check usually can buy two 42" TVs.
AHA's!
An AHA! is where you are doing something or seeing something and you think "AHA! I've got it." The "AHA" that the agenst got is that the PHONE WORKS (as long as you operate it properly). Several agents found out on Monday after being nearly forced to make phone calls that when you dial the numbers on the phone sometims someone will answer. You can then talk to them about Real Estate and sometimes get business!!!
Out of 20 people we had 98 appointments! Many of those appointsments (mine included) were same day so folks could have been calling all day for more appointments!
What I love is that it shows what Keller Williams is SUPPOSED to be about! 20 competitor helping each other achieve their goals!
Great way to round out the office with a good year end push. I would have tried to win the TV and always love the free food.
Joshua,
The AHA I am getting here is to go to one of my Keller Williams offices and tell them about your success with this event.
Thanks for the idea! I will give you credit.
Paul g. Guenther
Wow Joshua that sounds really great. Whom did you call? The no call list would probably get in the way in our market. Or did you make warm calls to folks you already know?
Joshua,
This is just the kick in the butt I need to start my day! Thanks.
Mike in Tucson
Paul - It was another agent's idea and our productivity coach - Debra Thornburg.
Bob - No Call, Schmo Call - We called FSBO, Expireds, Sphere, went door knocking or in our case "STORE" knocking. Two young ladies went to the mall and picked up a few commercial tenant clients that wanted to get away from the kiosk and into a brick and mortar!
It was broken down into hours followed by 5 minute - coach up, rev up sessions. Exampled, 8-9 FSBO, 9-10 EXPIRED, at 9AM we met in the meeting room, told about our appointments and read an expired script then went to expireds!
Laura - I know at least one *cough*Vance*cough* agent was there for that, he shows up for anything free.
Mike - Great that's what I like to do, Kick butt!
Well, a 42" TV that came with a free house wouldn't persuade me to resort to cold calling, if that is the unnamed technique used in that meeting.
That said, I am of the conviction that simply "answering" your telephone will result in a lot of new business.
It works for me.
You may want to change the day other than Monday. . marketing studies have shown that Mondays consumers have less attention than any other day of the week because of their week is starting and they usually have a lot of work ahead of them.
Lenn - Do you call internet leads? I've done that for 7 years and they're not as cold but they are more long term.
It was the act of being active. If you are lead generating at a high level and people cal you, great for you!
Fernando - I agree, but Monday's are great if you are calling FSBOs or Expireds.
Jushua. Depends on how you market to them. I market to home buyers who are relocating (now), first time home buyers (now) and folks coming back to the market after renting (now). At one time, I marketed to move-up buyers, but no more. Not a good market today.
Few buyers in our systems are long term. Our business comes from folks who find me on Google and call or e-mail. They are buyers and not lookers. If I hear the dreaded "I'm not in a hurry", they are referred out.
If I get e-mail with a phone number, you bet I call them or an agent calls them. Our goal is to get them out on a tour. Then, we can determine if they are serious.
Lenn - it's simply a matter of marketing based or prospecting based. Marketing is awesome if you have the money, I prefer the business to run like that but I'm cash-poor right now, so Prospecting works for me.
Kudos! to you for having such a great system!
HA! Nothing special. It's just very old, 1995 and very well synergized.
Also, I pay attention to it daily. I don't prospect. I "PULL" market through targeted advertising.