It's one thing to be solicited which I can understand, since I'm in sales. It's another thing to get a message like this:
According to industry experts, 50% of Realtors WON'T make it through 2008.
They'll quit... go broke... or both.
Most Realtors are downright scared about the future of their business... and they should be.
The bottom line is, you need a "silver bullet" to survive in this market.
But I'm not going to insult your intelligence with a bunch of hype (like most real estate "gurus") and tell you that I've got the "silver bullet." To be frank, I have something that works. Something that actually gets motivated sellers to CALL YOU. [I've not seen more irony in a marketing message in many, many years!]
And I'm writing to tell you about it. It's something that COULD make 2008 your best year ever. (HINT: It's a very powerful skill you must master in this market.) But it might not be right for you. I'm gonna give you the facts and let you decide for yourself. (Don't worry, it's F-R-E-E). The good news is, if you use it, you'll do MORE than survive... you'll THRIVE.
It's this kind of sick stuff that I get in my e-mail that gets me all worked up. I bet they have some good information there, I actually know one of the people that recommends them, but their advertising is a complete turn off and frankly offensive. To call themselves Realtors then send this out is sickening (yet, I imagine it's effective).
Just needed to vent.
For those that are curious, the advertisement was promoting a pay-for training/coaching program for short sales.
I believe the principle goes that people react to two primal emotions: Love and Fear.
It is so easy to promote fear. And as you said Joshua, it can be effective for many. Love...well, I believe that is what AR is all about. To give without knowing what the reward will be, you must love what you are doing. And believe you are great, without being egotistic.
So yes, those e-mails are not effective for you and me. And sometimes you just get tired of deleting them. But delete we must and go on to the next.
Have a great day.
JJ,
Only the strong survive.Why is our profession different from any others? Competition is good for those who are comitted to excellence.
And the media sells fear and advertising only. If we can install a filter in our heads to filter out the BS and the information that is only designed to spread fear, it will help a lot.
We're busier than ever despite all the "experts" who are weighing in on how bad it is out there.
Let's all crank it, and show them what can be done!
Russ - The magic bullet is basics. So we agree.
Tara - delete, flag as spam, ect. It's just amazes me the duplicity of the message and yet there are people I know helping this person!
Scott - EXACTLY! I love competing it always brings out the best.
Eric - Great post ! Let's all crank it!
Mike - Do you work for localism.. LOL
Gaye - "I think I can, I think I can" I'm with you... "I know I can, I know I can..."
My Junk Email box was made just for guys like this.
Perfect fit, and they slip into it every day, along with herbal enhancements, cheap drugs, and knock-off watches.
No worries.